
Online training designed to help you overcome sales objections, stay out of price fights, and close more sales with farmers.
Episodes
![[September 25, 2019] What Are You Doing Right Now...Should Be Impressing Your Customers [4 Minutes]](https://pbcdn1.podbean.com/imglogo/image-logo/4014462/ssa-radio-2_300x300.jpg)
Tuesday Sep 24, 2019
Tuesday Sep 24, 2019
What are you doing right now?
You should be trying to impress your customers and set yourself apart from the competition.
Dressing to impress?
That's right...one of the most controversial topics I preach about.
Enjoy this week's segment on What Are You Doing Right Now!
![Sales are a Byproduct of Relationships: Interview with Bob Thurston [Podcast #009]](https://pbcdn1.podbean.com/imglogo/image-logo/4014462/ssa-radio-2_300x300.jpg)
Tuesday Sep 17, 2019
Tuesday Sep 17, 2019
This month, my Academy podcast guest is Bob Thurston.
Bob is the founder of Thurston Inc. and Thurston Genetics.
I was thrilled to have Bob sit down for a podcast as he is a true icon in the seed industry and someone I've known for almost fifty years and have tremendous respect for.
Whether you are in sales or not, you will really enjoy the amazing conversation I had with Bob at his office in Olivia, MN.
Happy Selling,
Rod
![[September 18, 2019] What Are You Doing Right Now...Don't Lose to a Weaker Opponent! [2 Minutes]](https://pbcdn1.podbean.com/imglogo/image-logo/4014462/ssa-radio-2_300x300.jpg)
Tuesday Sep 17, 2019
Tuesday Sep 17, 2019
![[September 4, 2019] What Are You Doing Right Now...Using the Field Visit to Setup Next Year! [4 Minutes]](https://pbcdn1.podbean.com/imglogo/image-logo/4014462/ssa-radio-2_300x300.jpg)
Tuesday Sep 03, 2019
Tuesday Sep 03, 2019
What are you doing right now?
Every day counts as the selling season continues to pass us by. Remember, the ideal time to start developing next year’s cropping plans with customers is prior to harvest. This is the time when very few, if anyone else is out there developing next year’s plans with growers. They may be walking their fields, but they aren’t having the kinds of conversations we have with growers this time of year.
Right now, you need to be using the field visit as the foundation for creating next year’s plan.
Enjoy this week's segment on What Are You Doing Right Now!
![August 27, 2019] What Are You Doing Right Now...Are You Caught in Planning Fallacy? [3 Minutes]](https://pbcdn1.podbean.com/imglogo/image-logo/4014462/ssa-radio-2_300x300.jpg)
Monday Aug 26, 2019
Monday Aug 26, 2019
“What Are You Doing Right Now?”
Are you caught in Planning Fallacy?
I hope not.
Enjoy this short, to the point audio lesson designed to keep you on the right track this week on ensuring you reach your sales goal for this year.
Enjoy our next episode!
Happy Selling,
Rod
![[August 21] What Are You Doing Right Now? [Episode #003]](https://pbcdn1.podbean.com/imglogo/image-logo/4014462/ssa-radio-2_300x300.jpg)
Tuesday Aug 20, 2019
![[August 13] What Are You Doing Right Now? Should Be Validating Your Sales Goal![3 Minutes]](https://pbcdn1.podbean.com/imglogo/image-logo/4014462/ssa-radio-2_300x300.jpg)
Monday Aug 12, 2019
Monday Aug 12, 2019
"What Are You Doing Right Now?"
You should be Validating your sales goal for this year!
Enjoy this short, to the point, audio lesson designed to keep you on the right track this week on validating your sales goal.
Enjoy our second episode below!
Happy Selling,
Rod
![[August 6th, 2019] What Are You Doing Right Now? [Episode #001]](https://pbcdn1.podbean.com/imglogo/image-logo/4014462/ssa-radio-2_300x300.jpg)
Monday Aug 05, 2019
[August 6th, 2019] What Are You Doing Right Now? [Episode #001]
Monday Aug 05, 2019
Monday Aug 05, 2019

Tuesday Jul 16, 2019
![Speaking a New Language to Farmers: Interview with Jason Greenfield [Podcast #007]](https://pbcdn1.podbean.com/imglogo/image-logo/4014462/ssa-radio-2_300x300.jpg)
Thursday Jun 20, 2019
Speaking a New Language to Farmers: Interview with Jason Greenfield [Podcast #007]
Thursday Jun 20, 2019
Thursday Jun 20, 2019
This month, my guest on the Academy podcast is Jason Greenfield.
Jason is a Regional Sales Manager for a large retailer in Missouri (MFA, Inc.).
In this episode you will learn how Jason went from flat out non-believer in my selling strategy and turned into not only the biggest proponent of it, but also one of the best executers in the industry today.
Jason is a true student of the art when it comes to selling in agriculture today.
You’ll also learn how Jason started using a new Language with Farmers to not only sell more, but help farmers produce more in their farming operations.