You’re Never Too New to Be Effective [Start Your Week]

Betty Reese said, “If you think you’re too small to be effective, you have never been in the dark with a mosquito.” Wow, that’s an experience I’m sure we’ve all had. That lone, little mosquito can be very effective when he’s focused on his mission. I keep getting calls from salespeople who are just completing their first year selling seed to farmers. Every one of them tells me their biggest problem their first year wasthat they didn’t feel qualified when calling on today’s sophisticated farmers. They felt they couldn’t tell growers anything they didn’t already know and were intimidated by their own lack of knowledge and experience when in front of them. On the surface, I guess that feeling is understandable, considering the years of experience most farmers have compared to someone who is younger or new to selling. But that makes every sales rep with that attitude worthless when it comes to their ability to help farmers.