Who‘s Doing Your Thinking? [Start Your Week]

Do you have farmers who still want to delay ordering their seed for next year?

Why is that?

It’s mostly because they’re waiting for a reason, an excuse to order. 

That excuse comes either in the form of an attractive program, or from the seller convincing the grower it is in his best interest to plan early. Which one is easiest? Of course, it’s easier not to have to THINK about it and just wait for a program or a winning yield trial to do the job instead taking time to build a value story...