To Sell Seed, You Need Muscle [Academy]

One of the common complaints I get from sales reps is how exhausting selling to farmers can be. I understand working with farmers can be draining.  There are so many different activities taking place on a farm at one time, especially during the growing season and those activities often involve the seed rep. But it’s not the farmer who wears down a hardworking rep, it’s what the rep sells the farmer, the varieties themselves.

Seed is a living, breathing organism with a life of its own. It’s constantly changing in response to both management and environmental conditions. For example, corn can grow up to 6 inches in a single day during its 6 -7-month life span. That means every day brings a new stage of growth that put demands on both grower and the seed rep to ensure the crop never has a bad day. That requires time, effort, and lots of energy. As a result, seed sellers need to be in shape to sell seed...