Stop Complaining About Reality [Start Your Week]

As the years go by I hear more and more seed sellers complaining about reality. 

That’s right, reality.

They complain about the way the marketplace is, compared to how they wish it was. They complain that farmers are too price driven and getting harder to access. That is reality. They complain that farmers are getting smarter, harder to stay ahead of.

That is reality.

They complain that farmers keep putting them off, not wanting to place an order until after harvest.

That is reality. 

Seed sellers who complain about those things don’t live in the real world. They live in a world of wishful thinking because they do nothing to change those realities....