Have You Ever Been Slapped Across the Face? [Academy]

Have You Ever Been Slapped Across the Face?

I have, many times in the early days of my seed selling career. I quickly learned that every time I got slapped, I deserved it, but it hurt, big time. If you haven’t had it done to you, then you haven’t been selling seed very long. I can tell the novices out there, that when you get slapped, it really wakes you up. It’s also more damaging to the ego than a punch in the nose. A slap across the face signals that, I’m going to slap you because you’re too much of a wuss to take a punch. You punch those you want to fight, but you slap those you want to humiliate. It’s a very condescending move.

Most seed sellers who don’t do their job right, know what I’m talking about. They get slapped across the face all the time, during harvest season that is. That’s when every seed seller who deserves it, gets slapped. You’d think that after getting slapped once, anyone receiving that humiliating gesture would change their ways. I know I did.

Planting season is the time when the seed marketplace winds up its arm to prepare to slap the crap out of well-deserving seed sellers during harvest. That’s 5-6 months of built-up momentum to execute a slap has the potential to not only disorient you as a seed seller but alsos knock you the hell out of the game.

I want you to visual the seed marketplace, extending its arm horizontally to the side, ready to swing it forward, and crack you across the side of your noggin because you didn’t properly prepare customers to ensure they have the best experience during harvest.

Harvest should always be an exciting time for seed sellers, but instead, it’s often just a hard slap across their face. Harvest exposes the results of everything you did or did not do with customers by the time your seed was planted. I’m not just talking about the performance of your varieties; I’m talking about how well you prepared your growers’ minds for the results that always come later in the season. By the time your seed is planted, customers should already be eagerly waiting for harvest to arrive because they understand everything they need to do to have a great experience at harvest...