Going to Battle Without a Weapon [Start Your Week]

Did you know that the Uniform Code for Military Justice says, that any military officer can be Court-martialed for sending a soldier into battle without a weapon? 

Well, if that was a law in the ag business, the jail would be full of prosecuted sales managers and the hospital would be full of wounded field sellers. That’s because every day, salespeople are sent out to call on current customers or new prospective buyers unarmed.

They’re asked to call on prospects and customers without the ONLY weapon that can keep competitors at bay, keep them from getting pinned down by strafing rounds of objections, pulled into fire fights on price, or have their egos mortally wounded by getting turned down.