Everyone Is Afraid of Something [Academy]

Most of us have something we fear enough to do everything we can to avoid facing it. It may be fear of heights, flying, deep water, public speaking, getting sick and more. We all have reasons to justify our fears based on one of two things, unfavorable experiences of the past which caused the fear, or fear of something we’ve NEVER experienced and are afraid of trying. The word fear, F-E-A-R, has been given the acronym False Evidence Appearing Real. Many times, we don’t know why we have a certain fear, but often, once we face it, we find the fear was unjustified. There was no reason to be afraid.

But there is one fear that plagues virtually every seed seller. It’s the fear of prospecting for new business and it seems to be universal. In my 50 years in the seed business, I’ve found that any seed seller who claims not have a fear of prospecting is not telling the truth. The fear of calling on farmers you’ve never met and getting turned down is real. It keeps so many seed sellers from turning into the driveways of prospects to try to sell them something they’ve never seen, heard of, or purchased. That fear keeps seed sellers from reaching their full potential...