Do You Pre-Fish The Lake? [Start Your Week]

Do you pre-fish the lake?

I asked Shad how pre-fishing a lake could relate to selling seed. He said  pre-fishing a lake is like doing field visits with customers and potential customers who buy your seed.

He said, field visits allow you to gather information you need on the way to harvest so you have more control over how your varieties perform. Shad says, you need to be in growers’ fields so there are no surprises at harvest, EVER...