Do You Help or Hurt a Customers’ Love for Farming? [Start Your Week]

Frederick Herzberg, was an American psychologist who taught at the University of Utah. He was most noted for the motivator hygiene theory he developed in 1964. It was a theory that described the number one factor he believed motivates employees to love their job.

 Mr. Herzberg said, “The most important motivator of employees is the work itself.”  He said, “The urge to perform, does not lie in external drivers such as incentives or punishments, but instead in making the actual work itself more satisfying.

Many companies face a relentless surge from competitors trying to pilfer their most valuable workers by offering them higher salaries and greater benefits. These companies are in a constant struggle to figure out how to keep employees...