[Academy 101] Staying Outside the Circle with Farmers

Welcome to our new Academy 101 Series of podcasts.  In this episode we are going to cover the one of the most important factors to leading others—in this case customers—is understanding a strategy called: “Staying Outside the Circle.” 

Staying Outside the Circle is not only a tactic for staying in control of the conversation so you can handle objections better, but it’s also the first step toward getting farmers to change how they think about running their businesses.